Barbara Loera

Creative Concepts USA

Led creative direction across brand identity, packaging, digital marketing, and web design for a portfolio of consumer product brands. Designed entire programs from concept through production, developed packaging for major retail channels, and directed visual systems across multiple product lines including Freedom Razor, Slick Men's Grooming, and Fusion Guard Technology.

LivaNova

Managed digital projects and coordinated cross-functional teams in a contract capacity, supporting digital communications and marketing operations for a global medical device company.

Tramontina USA, Inc. Concurrent roles

Led marketing strategy and creative execution across digital, retail, and print channels while simultaneously managing the company's web presence and digital content. Provided art direction for campaigns and creative projects — developing mood boards, briefing internal and external creatives, and ensuring brand consistency across all outputs. Vetted and managed relationships with marketing agencies and review platforms. Owned multi-channel digital marketing across email, Amazon Marketing Services, and Google Ads. Applied SWOT analysis to inform strategic decisions, managed CRM and SEO programs, and maintained responsive web experiences across the full product catalog.

Tramontina USA, Inc. Concurrent roles

Coordinated marketing campaigns and creative production across print and digital channels while continuing to own the company's web design and content. Created promotional materials, managed brand presence across online retail platforms including Amazon, and maintained digital assets across the full product catalog.

Tramontina USA, Inc.

Designed and maintained the company website and digital content across all product lines. Built responsive web experiences, implemented SEO strategies, managed web CMS, coordinated photography, and created digital marketing assets for national retail partners. Conducted usability testing and developed user-focused improvements based on research and analytics.

Packaging Service Co., Inc. / Solvchem

Designed packaging and print materials from concept through prepress and production. Prepared files for domestic and international printers, reviewed and approved proofs, and managed vendor relationships to maintain quality and schedule.

Tramontina Design and Services, Inc.

Led design and production for a high-volume packaging and print operation serving major retail channels. Designed programs from concept to completion to secure multi-million dollar retail contracts. Coordinated photography, supervised press checks, managed bilingual and trilingual layouts, and mentored junior designers. Traveled for press checks to supervise color control and ensure quality results.

Tramontina USA, Inc.

Managed EDI operations, accounts receivable, and customer service for a major international housewares importer. Built a foundational understanding of retail operations, procurement cycles, and client relationship management that has informed every design and marketing role since.