Jack Daniel’s Sell Sheet and Redeemable Coupon
Software: Adobe Photoshop, Adobe InDesign, Adobe Acrobat Pro
The objective of this project was to boost sales for Jack Daniel’s® Charcoal and Wood Chips by creating redeemable coupons for Jack Daniel’s® mini barrel shotglass, with a section for customers to provide their information, so they could be added to the Jack Daniel’s® database for future mailings and promotions. The sell sheet was created to tell the story of Jack Daniel’s® Whiskey Barrel Charcoal and to discuss how the wood chips and charcoal work together to add the rich, smokey Jack Daniel’s® flavor to savory barbecue.