About

I love all aspects of art and design – and truly understand the importance of business objectives. I am a business-minded, creative designer and can successfully combine my creative ideas along with business goals to successfully achieve ideal results in print, digital, online, and video formats.

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Design Experience

• Designed entire programs from concept to completion to gain multi-million dollar contracts with major retailers
• Researched market and competitor strategies to achieve competitive design concepts
• Brainstormed ideas with sales team, directors and fellow designers
• Generated thumbnails and refined sketches during the concept phase to establish design direction
• Carefully selected typography for optimum layout and aesthetics
• Coordinated and supervised photography for online and print projects
• Created digital images of products, packaging, pallets, planograms and displays used for major sales presentations
• Collaborated with private label agencies to meet private branding standard compliance
• Generated English, bilingual and trilingual layouts
• Reviewed package structures for maximum stability and product protection during transport
• Communicated with clients and vendors regarding artwork to maintain quality standards
• Designed and built signage, prototype samples of products, displays and packaging for product trade shows, and presentations

Marketing | CRM | Social Media

• Researched target market and competitors to help identify strategic goals
• Used SWOT analysis to make educated marketing decisions
• Gathered analytical data through and evaluated reviews to improve customer relationship
• Created promotional material and pages to gain customer loyalty and feedback
• Reviewed online consumer questions through customer relationship management (CRM) dashboard
• Provided quick and tactful responses to online inquiries to help maintain customer brand loyalty
• Applied search engine optimization (SEO) methods to increase traffic and gain conversions
• Created digital marketing material for in-house and major retailer websites
• Utilized Amazon.com marketing tools to increase brand presence on Amazon

Pre-Press

• Created, proofread, revised and created artwork, layouts and proofs from concepts for clients to final press files for printers
• Researched, built and prepared files to meet specifications for domestic and international printers.
• Generated proofs to help printers and prepress vendors understand requirements for content and color
• Reviewed and approved printer proofs, ink drawdowns, digital die-lines and mylars to ensure quality standards
• Worked with Brand Manager and Purchasing Manager to ensure all production needs and deadlines
• Contacted and followed up with vendors on project status to stay on schedule
• Traveled and attended press-checks to supervise color control and ensure quality results
• Archived, organized and maintained both physical and digital project files

Web & Interactive Media

• Created dynamic and static websites from scratch, as-well-as on platforms like WordPress
• Designed responsive websites to meet today’s demand for information on all devices
• Utilized a web content management system to create, edit and maintain site content
• Developed user tests for current and new web designs
• Mapped out web navigation to facilitate user experience when visiting the site
• Created e-learning interactive sites to engage visitors and help them learn subject matter
• Produced, reviewed and edited videos for corporate events, and presentations
• Designed interactive games and animations for e-learning projects
• Conducted usability testing with focus groups to improve website user experience
• Implemented new design concepts based on results from user testing and focus group study
• Applied SEO standards to help increase traffic to websites
• Developed user tests and comparison reports on current and new designs
• Set up and maintained domain on hosting server
• Designed effective PowerPoint presentations and templates for sales meetings with large accounts
• Set up and provided effective content to establish brand presence with major online retailers
• Submitted recommendations and concepts to external vendors for improving other websites/landing pages
• Continued learning new technology to stay relevant with the dynamic digital world

Management

• Prioritized and managed multiple projects simultaneously under tight deadlines
• Supervised and assisted other designers during the course of their projects
• Provided constructive creative suggestions to help inspire and enhance final design
• Developed and implemented new, efficient working methods and procedures to meet deadlines and project objectives
• Resolved printing issues by collaborating with designers and printing companies
• Helped others troubleshoot computer, printer and software problems
• Learned new software and trained both new and experienced employees on its use

Skills / Software

SKILLS / SOFTWARE
Adobe After Effects
Adobe Dreamweaver
Adobe Flash
Adobe InDesign
Adobe Photoshop
Adobe Premiere
Adobe Illustrator
Amazon Marketing Services
Amazon Seller Central
Amazon Vendor Central
Bootstrap
Bryce
CMS Systems
CSS3
Final Cut Pro
FreeHand
Front Page
Google Analytics
Google Adwords
Google Webmaster Tools
HTML5
PHP
Photography
Javascript
jQuery
Microsoft Office
PowerPoint
SharePoint
QuarkXPress
WordPress
XHTML

Work History

June 2022 – January 2024
Creative Director  |  Creative Concepts USA

December 2021 – May 2022
Contract PM / Digital Coordinator  |  Liva Nova

November 2019 – August 2021
Senior Marketing Specialist  |. Tramontina USA, Inc.

January 2019 – November 2019
Marketing Coordinator  |. Tramontina USA, Inc.

October 2011 – January 2019
Web Content Specialist / Designer  |. Tramontina USA, Inc.

October 2011 – January 2019
Web Content Specialist / Designer  |. Tramontina USA, Inc.

May 2009 – September 2011
Graphic Designer  |. Packaging Service Co., Inc. / Solvchem

March 1999 – February 2009
Lead Designer / Project Coordinator  |. Tramontina Design and Services, Inc.

March 1996 – March 1999
EDI / Customer Service / Accounts Receivable / Credit Manager  |. Tramontina USA, Inc. 

Education

September 2012 – June 2015:
Bachelor of Science in Web Design & Interactive Media
The Art Institute of Houston, Houston, TX
GPA: 3.91 / 4.00

September 1997 – June 1999:
Associate of Science in Graphic Design
The Art Institute of Houston, Houston, TX
GPA: 3.90 / 4.00